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Best ChatGPT prompts for UX researchers

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December 10, 2023
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Launched more than a year ago, ChatGPT has quickly become one of the most used AI software on the market. With a wide range of opportunities available, this language model-based chatbot has proven itself useful for all types of businesses. Today, we’ll dive into some UX research prompts that you might find interesting.

To better understand how this platform can help with your user research tasks, I'll give you a detailed insight into some of the most commonly used prompts for the cause. This way, you’ll know where to start without wasting any time figuring it out yourself. Furthermore, I'll elaborate on some tips and tricks you can use during your research to achieve the best possible results.

So, I hope you are ready to join the technological evolution and minimize your workload. Read this article to discover the best prompts when working with ChatGPT and how they can give you an edge as a researcher.

How to Use ChatGPT for User Research

While ChatGPT just looks like a conversational bot, its features are limitless. And therefore, you’ll find many people who use it to generate business ideas, write predefined texts, debug code, compose scripts for videos, play mini games, translate text, and even summarize large volumes of data.

As a researcher, you can be given the task of gathering and analyzing a vast amount of information to get a clear picture of the user experience. While it may sound simple, UX researchers have a crucial role in the early stages of product development and have to deal with complex data to come up with the best optimization ideas. Not only is the process time-consuming, but it can sound impossible to review all the gathered information manually.

So where do these two subjects meet? Since ChatGPT can review and summarize large-volume data, it can potentially lower the time needed to analyze the gathered information. Furthermore, if you own an international business, it may aid in translating surveys and feedback from different languages. But how exactly can you guide this chatbot to give you the results you’re looking for?

ChatGPT Prompts For UX Researchers

Even though ChatGPT is praised for its plethora of opportunities, it still needs great prompting skills to generate the appropriate results. You can’t expect AI software to do all the work for you without you giving it the right guidance. So today, we'll touch upon the following use cases for ChatGPT prompts:

  • Summarizing transcripts
  • Generating customer insights
  • Organizing notes
  • Identifying trends and pain points
  • Discovering user behavior and needs

Summarizing transcripts

The first useful prompt during the UX research process is summarizing transcripts. A lot of researchers conduct video and audio-based interviews to gather insights. Thus, summarizing the transcript them leads to a more efficient review. If you're wondering where to get a call transcript, User Evaluation makes the transcription process free and easy.

Since ChatGPT can analyze large amounts of text, it can easily summarize the required transcript. However, it does need your guidance to extract the information based on your preference.

While your main instinct may be to simply give the “Summarize this text” prompt, you should always include more details. First, you should always specify the topics discussed. This will give the chatbot a better understanding of the text and how to summarize it.

Next, you can ask ChatGPT to segment the paragraphs and highlight the key points. You can ask it for specific formats, such as bullet points and tables. Clearly stating your needs is a sure way to get the results you’re looking for.

If you’re looking for other AI-powered tools capable of transcribing and summarizing content, check out User Evaluation. It features robust transcription services from video, audio, and CSV files and aids in the analysis by providing highly structured summaries.

Here's an example prompt:

Summarize the following transcript into Key Insights, Pain Points and Delighters. Keep it structured and make tables and lists where necessary: [Transcript]

Prompts to summarize long transcripts

Many users struggle with surpassing the word count limitation set for the chatbot. The best way to deal with such an issue is by separating the full transcript into shorter sections. 

You should explain that you’re going to send different parts of the same transcript that need to be analyzed. For example, you can use the prompt:

I will send you a transcript broken into several parts. I want you to write a summary for each part as soon as I send it.

Generating customer insights

After you’ve analyzed your transcripts, you can also prompt the AI to generate customer insights. Remember that the main focus of UX research is gathering the needed information about user experience. Thus, giving the appropriate prompt will help you collect and segment the most useful information from your user research.

Deciding on user research methods

If you still haven’t decided on the best way to gather insights or which questions to ask, this chatbot can give you some great ideas. For example, you can use the prompt:

Give me the best way to collect qualitative data from specified user group about their experience using the desired product or service

Don’t forget to specify the user group you’re interested in and give a description of what the product is about. When defining the user group, you choose between existing or potential customers, as well as including demographics. This way, the AI will come up with the best solutions for your specific case.

Analyzing customer insights

Once you’ve gathered the required information, you can ask ChatGPT to highlight the most relevant insights from the data. To ensure the extracted data is well-organized, you can prompt this chatbot to use lists or bullet points. For example, you can use the prompt:

I need you to generate insights from the text I will send and organize them in bullet points

If you’re looking to get the most out of AI-generated insights, you can once again use User Evaluation’s features. It offers multiple insight templates based on your preference and can generate detailed insights in seconds. Alongside the intuitive Kanban board, you can also create collections from your research findings and further organize them with tags, clips, and notes. 

Finding the right solutions

After you’ve generated the needed insights, you can also prompt ChatGPT to help you find the most suitable solutions for your business. For this cause, you can use the prompt:

I need you to come up with the best solutions that address the generated insights and display them as a list

This way, the chatbot will list all the appropriate solutions for the cause in a list that you can later use to optimize your product, service, or future strategies. If you ever feel stuck while finding the right solutions for your business, you can also use User Evaluation’s intelligent and multimodal AI chat

Since it’s common for UX researchers to get lost in large volumes of data, this helpful assistant can clarify and add additional context to the generated customer data. Furthermore, if you have questions about a certain part of the research process, it’ll give you an answer while including the appropriate source.

Organizing notes

If you want to keep your research findings organized, it’s important to know how to prompt ChatGPT to organize your notes and information. When dealing with large volumes of data, it’s extremely important to keep the workplace organized. Failing to do so can lead to ineffective analysis and losing key data sources used to back up your research findings.

Prompts for note-taking

To successfully optimize your note-taking, several ChatGPT prompts have been proven useful by users. First, you should give the chatbot your primary request for taking notes. For this purpose, you can use the following prompt:

I need you to create organized bullet-point notes that summarize the important parts of the given topic. I will give you rough notes and you will have to organize them properly.

Next, you can include additional details to keep the notes more structured and easily readable. Such is the prompt:

Note essential information, like key concepts or vocabulary terms, and bold them

To ensure there isn’t any unnecessary information, you can also include the prompt:

Remove any extraneous language and focus only on critical aspects of the text

Lastly, if you want the chatbot to focus only on the given text, don’t forget to include this in the prompt to avoid hallucinations:

Base your notes strictly on the provided information and don’t add any external information

If you’re looking for the ideal place to keep all your notes organized, User Evaluation features an intuitive Kanban board to keep your workplace tidy. Alongside the collection and tagging opportunities, you can add notes with content sources to never lose track of your progress again.

Prompts for organizing information

Once you’ve finished your UX research, you may need to share your findings with colleagues and clients. To ensure the information is easily understandable, you should keep it organized. Some situations may even require you to present the data in a formal setting, such as a meeting.

For this reason, ChatGPT can give you a basic structure to base your presentation on. Before taking this step, ensure you’ve gathered the needed data from your transcripts, segmented them into insights, and identified the pain points and trends. Then, you can give the chatbot the following prompt:

I need you to turn the gathered information so far into a presentation

Remember to include any details you may want mentioned in the presentation. This can include the number of slides, bolding specific texts, or heading and subheading requirements. Once ChatGPT has generated the answer, you can easily apply it to your report and presentation.

Using User Evaluation is a great way to automate this process. It offers the opportunity to create AI-generated reports and presentations in seconds. Besides sourcing the information, it can enrich them with visuals and AI-curated insights. Lastly, you can easily share them with your team via a single link.

Identifying trends and pain points

Once you’ve summarized the transcripts and gathered the customer insights, ChatGPT can help you identify the trends and pain points surrounding your business. Having an insight into these factors will help you focus your attention on the most important matters and further improve your product or service. 

To ensure the best results, you should specify that you’re looking to find any trends and pain points within your prompt. Thus, the prompt for identifying pain points should sound like this:

I need you to identify customer pain points when using specific product or service and come up with solutions that address those issues

You can also try to uncover problems with specific features of the product or service by specifying which part you want the chatbot to focus on. 

When trying to identify recent trends, you can use a similar prompt as the one for pain points. All you need to do is change the research target, such as:

I need you to identify recent trends when using specific product or service and come up with optimizing solutions.

Not only will this information give you leverage over the competition, but you’ll also know how to tailor the product or service to the customer. 

Discovering user behavior and needs

Besides identifying the trends and pain points, you can also prompt ChatGPT to help you discover the users’ needs and behavior. This will give you a better understanding of how the customers interact with your product or service and how to improve it to achieve higher user satisfaction. 

Many businesses have unique practices when it comes to understanding user needs. If you haven’t decided on which one fits your organization best, you can prompt ChatGPT to find the most suitable ones. For example, you can write your request like:

Give me the best practices to understand specific user group needs associated with specific product or service.

When choosing your desired user group, make sure to specify their details. This can be young adults, students, elders, parents, or other distinct groups you’re interested in evaluating. 

Tips For Using ChatGPT for User Research

After discovering some of the most useful ChatGPT prompts for UX research, we also want to give you some tips to make your research process as effective as possible. Here are some of the best tips and tricks we’ve gathered by using this handy chatbot:

  • Being mindful of the length
  • Keeping questions simple and open-ended
  • Give proper instructions

Being mindful of the length

One of the most common mistakes we’ve seen people make when working with ChatGPT is forgetting about the word count limit. Thus, it’s always recommended to be mindful of the length of the prompt to ensure the chatbot can execute your request. When dealing with long-form written text, you should always segment it into shorter sections so you don’t run into any issues.

Keeping questions simple and open-ended

Another way to get the best results when using ChatGPT is to keep the questions simple and open-ended. Thus, it’s best to avoid yes/no questions altogether. For this reason, it’s recommended to begin your prompts with:

  • How can I…
  • Can you explain…
  • Why…
  • What…

Furthermore, you should avoid using technical jargon, complex sentences, and unusual words to not confuse the chatbot.

Give proper instructions or use RAR technique

Lastly, don’t forget that the AI software won’t do the entire work efficiently without human input. Thus, giving the proper instructions with as much detail as possible is a must. Since ChatGPT is still an AI learning model, it’s up to you to improve and teach this chatbot to generate better results.

If you’re not getting the results you want, try using a more simple prompt or give it a few tries to see what the bot comes up with. Lastly, when basing your UX research on ChatGPT, always double-check the information to ensure there are no mistakes that may cause issues. 

Use the Rephrase and Respond technique to ask ChatGPT to rephrase your question first and then respond to get better results. This was presented in a recent research paper.

Conclusion

After discovering the best ChatGPT prompts for UX researchers, it’s up to you to decide which ones will benefit you most. Remember to always keep your prompts simple but detailed to get the results you’re looking for. Furthermore, keep in mind that AI is still rapidly advancing and there may be more unique features in the future.

For those looking to further improve their UX research through AI-powered tools, the User Evaluation platform is designed to help researchers accelerate and simplify their workflow. With various features available, you can transcribe your content, generate insights, organize notes, identify pain points and user needs, and create AI reports and presentations all in one place. So hop on the wagon of technological advancements and see how easy UX research can be!

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